Journal of Strategic Marketing

1 works

Journal · ISSN 0965-254X

1. Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon

   Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, Xingting Ju +4

   ArticleTechnology Adoption and User BehaviourJournal of Strategic Marketing20260 citations

   ABIABI:AkademIndex/openalex/2026.article.006157