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Martin Yongho Hyun

6 works

Department of Management and Marketing, WIUT Business School, Westminster International University in Tashkent, Tashkent, Uzbekistan

  1. I Share Therefore I am: How and When Social Identity Shapes SNS Photo-Sharing Behavior Among Gen Z Festivalgoers

    Martin Yongho Hyun, Mesay Sata Shanka, Zeqi Zhu +2

    ArticleDigital Marketing and Social MediaEvent Management20250 citations
    ABI

  2. The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights

    Ouidade Sabri, Redouane Bakrim, Martin Yongho Hyun

    ArticleMuseums and Cultural HeritageJournal of Services Marketing20260 citations
    ABI

  3. Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon

    Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, Xingting Ju +4

    ArticleTechnology Adoption and User BehaviourJournal of Strategic Marketing20260 citations
    ABI

  4. From <scp>COVID</scp> ‐19 Recurrence Risk to Destination Citizenship Behavior: Three‐Path Benefit–Concern Mediation and the Boundary Role of Employment Status

    Martin Yongho Hyun, SoYeon Jung, Ouidade Sabri +2

    ArticleDiverse Aspects of Tourism ResearchInternational Journal of Tourism Research20260 citations
    ABI

  5. When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews

    Redouane Bakrim, Martin Yongho Hyun, Ouidade Sabri +2

    ArticleAccess Control and TrustInternational Journal of Hospitality Management20260 citations
    ABI

  6. Co-creating agritourism experiences: a moderation model linking Hedonic–Utilitarian dimensions, host–guest interaction and satisfaction

    Martin Yongho Hyun, Mathew Thomas Gil, Mesay Sata Shanka +2

    ArticleDiverse Aspects of Tourism ResearchThe TQM Journal20260 citations
    ABI