Article

When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews

Redouane BakrimEDC Paris Business School, OCRE Research Lab, Puteaux, FranceMartin Yongho HyunDepartment of Management & Marketing, WIUT Business School, Westminster International University in Tashkent, Tashkent, UzbekistanOuidade SabriDepartment of Marketing, College of Business, Alfaisal University, Saudi ArabiaSeoki LeeDepartment of Nutritional Sciences and Food Management, Ewha Womans University, Seoul, Republic of KoreaHyeon-Cheol KimSchool of Business Administration, College of Business & Economics, Chung-Ang University, Republic of Korea

International Journal of Hospitality Managementjournal2026en

ABI

Abstract

No abstract available.

Topics

Access Control and Trust Digital Marketing and Social Media Public Relations and Crisis Communication

Identifiers

DOI: 10.1016/j.ijhm.2026.104776

Citations and references

Cited by 059 references

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