Hyeon-Cheol Kim

4 works

School of Business Administration, Chung-Ang University, Seoul, Korea

1. I Share Therefore I am: How and When Social Identity Shapes SNS Photo-Sharing Behavior Among Gen Z Festivalgoers

   Martin Yongho Hyun, Mesay Sata Shanka, Zeqi Zhu +2

   ArticleDigital Marketing and Social MediaEvent Management20250 citations

   ABIABI:AkademIndex/openalex/2025.article.008042

2. Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon

   Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, Xingting Ju +4

   ArticleTechnology Adoption and User BehaviourJournal of Strategic Marketing20260 citations

   ABIABI:AkademIndex/openalex/2026.article.006157

3. When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews

   Redouane Bakrim, Martin Yongho Hyun, Ouidade Sabri +2

   ArticleAccess Control and TrustInternational Journal of Hospitality Management20260 citations

   ABIABI:AkademIndex/openalex/2026.article.021256

4. Co-creating agritourism experiences: a moderation model linking Hedonic–Utilitarian dimensions, host–guest interaction and satisfaction

   Martin Yongho Hyun, Mathew Thomas Gil, Mesay Sata Shanka +2

   ArticleDiverse Aspects of Tourism ResearchThe TQM Journal20260 citations

   ABIABI:AkademIndex/openalex/2026.article.024554