Mesay Sata Shanka

2 works

INSEEC Grande École – Omnes Education, Paris, France

1. I Share Therefore I am: How and When Social Identity Shapes SNS Photo-Sharing Behavior Among Gen Z Festivalgoers

   Martin Yongho Hyun, Mesay Sata Shanka, Zeqi Zhu +2

   ArticleDigital Marketing and Social MediaEvent Management20250 citations

   ABIABI:AkademIndex/openalex/2025.article.008042

2. Co-creating agritourism experiences: a moderation model linking Hedonic–Utilitarian dimensions, host–guest interaction and satisfaction

   Martin Yongho Hyun, Mathew Thomas Gil, Mesay Sata Shanka +2

   ArticleDiverse Aspects of Tourism ResearchThe TQM Journal20260 citations

   ABIABI:AkademIndex/openalex/2026.article.024554