Redouane Bakrim

3 works

International University of Rabat Department of Marketing, Rabat Business School, , Rabat, ; Department of Marketing, EDC Paris Business School, Paris, France and IAE Paris-Sorbonne Business School, Paris, France

1. The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights

   Ouidade Sabri, Redouane Bakrim, Martin Yongho Hyun

   ArticleMuseums and Cultural HeritageJournal of Services Marketing20260 citations

   ABIABI:AkademIndex/openalex/2026.article.004344

2. Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon

   Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, Xingting Ju +4

   ArticleTechnology Adoption and User BehaviourJournal of Strategic Marketing20260 citations

   ABIABI:AkademIndex/openalex/2026.article.006157

3. When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews

   Redouane Bakrim, Martin Yongho Hyun, Ouidade Sabri +2

   ArticleAccess Control and TrustInternational Journal of Hospitality Management20260 citations

   ABIABI:AkademIndex/openalex/2026.article.021256