Journal of Services Marketing

1 works

Journal · ISSN 0887-6045

1. The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights

   Ouidade Sabri, Redouane Bakrim, Martin Yongho Hyun

   ArticleMuseums and Cultural HeritageJournal of Services Marketing20260 citations

   ABIABI:AkademIndex/openalex/2026.article.004344