Article

Trust, as a main barrier in adoption to B2C E-Commerce

B. A. NagmetovNukus branch of Tashkent, University of Information Technologies, Karakalpakstan, Uzbekistan

2007en

ABI

Abstract

As one of the main barriers of e-commerce, trust, has been the topic of many researches. Present paper studies the issue of trust as a fundamental barrier in adoption to business to consumer (B2C) e-commerce. In doing so, the paper will first identify trust building elements subsequently applying the main elements to B2C e-commerce relationships.

Topics

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Digital Marketing and Social Media

Identifiers

DOI: 10.1109/canet.2007.4401706

Citations and references

Cited by 033 references

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