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Work: A Study on Millennial Purchase Intention of Green Products in India: Applying Extended Theory of Planned Behavior Model
From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility
Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3
ArticleEnvironmental Sustainability in BusinessEnvironment Development and Sustainability20250 citationsABI