← Back to work
Works citing this work
2 works
Work: Design aesthetics leading to m-loyalty in mobile commerce
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
ArticleConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 citationsABI