Works citing this work

2 works

Work: Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

1. МЕТОДИЧЕСКИЕ ОСНОВЫ МАРКЕТИНГОВЫХ СТРАТЕГИЙ АКЦИОНЕРНЫХ ОБЩЕСТВ

   Erkinov Shakhzod Bakhodir o’g’li

   ArticleMarketing and Advertising StrategiesInternational Journal of Economics and Innovative Technologies20240 citations

   ABIABI:AkademIndex/openalex/2024.article.008504

2. Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

   Latha Arumugham, Mohanamani Palanisamy, Maria Tresita Paul V. +1

   ArticleManagement and Marketing EducationApplied AI Letters20260 citations

   ABIABI:AkademIndex/openalex/2026.article.006486