Journal of Strategic Marketing

Работ: 1

Журнал · ISSN 0965-254X

1. Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon

   Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, Xingting Ju +4

   СтатьяTechnology Adoption and User BehaviourJournal of Strategic Marketing2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.006157