Martin Yongho Hyun

Работ: 6

Department of Management and Marketing, WIUT Business School, Westminster International University in Tashkent, Tashkent, Uzbekistan

1. I Share Therefore I am: How and When Social Identity Shapes SNS Photo-Sharing Behavior Among Gen Z Festivalgoers

   Martin Yongho Hyun, Mesay Sata Shanka, Zeqi Zhu +2

   СтатьяDigital Marketing and Social MediaEvent Management2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.008042

2. The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights

   Ouidade Sabri, Redouane Bakrim, Martin Yongho Hyun

   СтатьяMuseums and Cultural HeritageJournal of Services Marketing2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.004344

3. Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon

   Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, Xingting Ju +4

   СтатьяTechnology Adoption and User BehaviourJournal of Strategic Marketing2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.006157

4. From <scp>COVID</scp> ‐19 Recurrence Risk to Destination Citizenship Behavior: Three‐Path Benefit–Concern Mediation and the Boundary Role of Employment Status

   Martin Yongho Hyun, SoYeon Jung, Ouidade Sabri +2

   СтатьяDiverse Aspects of Tourism ResearchInternational Journal of Tourism Research2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.006488

5. When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews

   Redouane Bakrim, Martin Yongho Hyun, Ouidade Sabri +2

   СтатьяAccess Control and TrustInternational Journal of Hospitality Management2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.021256

6. Co-creating agritourism experiences: a moderation model linking Hedonic–Utilitarian dimensions, host–guest interaction and satisfaction

   Martin Yongho Hyun, Mathew Thomas Gil, Mesay Sata Shanka +2

   СтатьяDiverse Aspects of Tourism ResearchThe TQM Journal2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.024554