METHODOLOGICAL ASPECTS OF THE FORMATION OF THE NATIONAL BRAND OF FOOD PRODUCTS

THIS ARTICLE DISCUSSES THE THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR CREATING A NATIONAL FOOD BRAND, THE AUTHOR EXPLAINS THE TERMS "BRAND" AND "NATIONAL BRAND". THE AUTHOR PRESENTED SCIENTIFIC PROPOSALS AND RECOMMENDATIONS FOR THE DEVELOPMENT OF A MARKETING STRATEGY FOR THE FORMATION OF A NATIONAL FOOD BRAND.

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