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Работы, на которые ссылается эта работа

Работ: 97

Работа: Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

  1. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Claes Fornell, David F. Larcker

    Статья1981Цитирований: 72
    ABI

  2. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    Статья2018Цитирований: 53
    ABI

  3. Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

    Mei Peng Low, Tat‐Huei Cham, Jennifer Yee‐Shan Chang +1

    Статья2021Цитирований: 16
    ABI

  4. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

    Статья2022Цитирований: 12
    ABI

  5. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

    Kim‐Shyan Fam, Boon Liat Cheng, Tat‐Huei Cham +2

    Статья2021Цитирований: 12
    ABI

  6. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

    СтатьяVirtual Reality Applications and ImpactsJournal of Computer Information Systems2023Цитирований: 10
    ABI

  7. Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

    Galit Shmueli, Marko Sarstedt, Joseph F. Hair +4

    Статья2019Цитирований: 9
    ABI

  8. Users of the world, unite! The challenges and opportunities of Social Media

    Andreas Kaplan, Michael Haenlein

    Статья2009Цитирований: 8
    ABI

  9. How to Write Up and Report PLS Analyses

    Wynne W. Chin

    Глава2009Цитирований: 8
    ABI

  10. Assessing Construct Validity in Organizational Research

    Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips

    Статья1991Цитирований: 7
    ABI

  11. The blockchain-based Halal traceability systems: a hype or reality?

    Jun-Jie Hew, Lai‐Wan Wong, Garry Wei‐Han Tan +2

    Статья2020Цитирований: 5
    ABI

  12. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

    Kevin Lane Keller

    Статья1993Цитирований: 5
    ABI

  13. Counteracting the Impact of Online Fake News on Brands

    Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

    СтатьяMisinformation and Its ImpactsJournal of Computer Information Systems2023Цитирований: 4
    ABI

  14. An empirical analysis of the adoption of m-learning in Malaysia

    Joan Lynn Chong, Alain Yee‐Loong Chong, Keng‐Boon Ooi +1

    Статья2011Цитирований: 4
    ABI

  15. Could the mobile and social perspectives of mobile social learning platforms motivate learners to learn continuously?

    Keng‐Boon Ooi, Jun-Jie Hew, Voon‐Hsien Lee

    Статья2018Цитирований: 4
    ABI

  16. Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

    Guoqiang Wang, Garry Wei‐Han Tan, Yun-Peng Yuan +2

    Статья2021Цитирований: 4
    ABI

  17. The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison

    Emad Abu-Shanab, Mohammed A. Al‐Sharafi, Mostafa Al‐Emran

    Статья2023Цитирований: 4
    ABI

  18. Empirical testing of a model of online store atmospherics and shopper responses

    Sevgin Eroğlu, Karen A. Machleit, Lenita Davis

    Статья2003Цитирований: 3
    ABI

  19. The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

    Jun‐Hwa Cheah, Hiram Ting, Tat‐Huei Cham +1

    Статья2019Цитирований: 3
    ABI

  20. A circumplex model of affect.

    James A. Russell

    Статья1980Цитирований: 3
    ABI

  21. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

    Mayank Yadav, Zillur Rahman

    Статья2017Цитирований: 3
    ABI

  22. Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

    Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Stephanie Hui‐Wen Chuah +2

    Статья2022Цитирований: 3
    ABI

  23. Generation Z use of artificial intelligence products and its impact on environmental sustainability: A cross-cultural comparison

    Mohammed A. Al‐Sharafi, Mostafa Al‐Emran, İbrahim Arpacı +4

    Статья2023Цитирований: 3
    ABI

  24. Social media marketing in the digital age: empower consumers to win big?

    Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4

    Статья2023Цитирований: 3
    ABI

  25. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

    Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer

    Статья2017Цитирований: 3
    ABI