Journal of Research in Interactive Marketing

1 та иш

Журнал · ISSN 2040-7122

1. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   МақолаTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001145