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Иш: Marketing analytics: The bridge between customer psychology and marketing decision‐making

  1. How to conduct a bibliometric analysis: An overview and guidelines

    Naveen Donthu, Satish Kumar, Debmalya Mukherjee +2

    Мақола202126 иқтибос
    ABI
  2. Software survey: VOSviewer, a computer program for bibliometric mapping

    Nees Jan van Eck, Ludo Waltman

    Мақола200920 иқтибос
    ABI
  3. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

    Justin Paul, Weng Marc Lim, Aron O’Cass +2

    Мақола20219 иқтибос
    ABI
  4. Digitalization and its impact on contemporary marketing strategies and practices

    Tat‐Huei Cham, Jun‐Hwa Cheah, Mumtaz Ali Memon +2

    Мақола20226 иқтибос
    ABI
  5. How artificial intelligence will change the future of marketing

    Thomas H. Davenport, Abhijit Guha, Dhruv Grewal +1

    Мақола20195 иқтибос
    ABI
  6. Literature reviews as independent studies: guidelines for academic practice

    Sascha Kraus, Matthias Breier, Weng Marc Lim +12

    Мақола20225 иқтибос
    ABI
  7. BIBLIOGRAPHIC COUPLING

    JOHN MARTYN

    Мақола19644 иқтибос
    ABI
  8. Big Data consumer analytics and the transformation of marketing

    Sunil Erevelles, Nobuyuki Fukawa, Linda E.Swayne

    Мақола20153 иқтибос
    ABI
  9. A strategic framework for artificial intelligence in marketing

    Ming‐Hui Huang, Roland T. Rust

    Мақола20203 иқтибос
    ABI
  10. Franchising research on emerging markets: Bibliometric and content analyses

    Vanessa Pilla Galetti Bretas, Ilan Alon

    Мақола20213 иқтибос
    ABI
  11. Past, present, and future of customer engagement

    Weng Marc Lim, Tareq Rasul, Satish Kumar +1

    Мақола20213 иқтибос
    ABI
  12. The Service Revolution and the Transformation of Marketing Science

    Roland T. Rust, Ming‐Hui Huang

    Мақола20142 иқтибос
    ABI
  13. Marketing Analytics for Data-Rich Environments

    Michel Wedel, P.K. Kannan

    Мақола20162 иқтибос
    ABI
  14. The Role of Big Data and Predictive Analytics in Retailing

    Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle +1

    Мақола20172 иқтибос
    ABI