Асосий контентга ўтиш
AkademIndex

Маҳсулотлар

Ишлаб чиқувчилар учун

AkademBaseЭкотизим учун очиқ API
← Ишга қайтиш

Ушбу иш иқтибос қилган ишлар

87 та иш

Иш: Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

  1. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    Мақола201853 иқтибос
    ABI

  2. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Claes Fornell, David F. Larcker

    Мақола198121 иқтибос
    ABI

  3. Understanding Customer Experience Throughout the Customer Journey

    Katherine N. Lemon, Peter C. Verhoef

    Мақола20167 иқтибос
    ABI

  4. What Reviewers Should Expect from Authors Regarding Common Method Bias in Organizational Research

    James M. Conway, Charles E. Lance

    Мақола20105 иқтибос
    ABI

  5. Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria

    Frank Biocca, Chad Harms, Judee K. Burgoon

    Мақола20034 иқтибос
    ABI

  6. Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

    Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed

    Мақола20183 иқтибос
    ABI

  7. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

    J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

    Мақола20093 иқтибос
    ABI

  8. Social presence, trust, and social commerce purchase intention: An empirical research

    Baozhou Lu, Weiguo Fan, Mi Zhou

    Мақола20153 иқтибос
    ABI

  9. Customer experience management: toward implementing an evolving marketing concept

    Christian Homburg, Danijel Jozić, Christina Kuehnl

    Мақола20153 иқтибос
    ABI

  10. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

    Junlan Ming, Zeng Jianqiu, Muhammad Bilal +2

    Мақола20212 иқтибос
    ABI

  11. Virtual reality presence as a preamble of tourism experience: The role of mental imagery

    Vanja Bogicevic, Soobin Seo, Jay Kandampully +2

    Мақола20192 иқтибос
    ABI

  12. The future of social media in marketing

    Gil Appel, Lauren Grewal, Rhonda Hadi +1

    Мақола20192 иқтибос
    ABI

  13. Brand authenticity: model development and empirical testing

    Mike Schallehn, Christoph Burmann, Nicola Riley

    Мақола20142 иқтибос
    ABI

  14. Design aesthetics leading to m-loyalty in mobile commerce

    Dianne Cyr, Milena Head, Alex Ivanov

    Мақола20062 иқтибос
    ABI

  15. How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

    Oriol Iglesias, Stefan Marković, Josep Rialp Criado

    Мақола20182 иқтибос
    ABI

  16. How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust

    Waqar Nadeem, Amir Hossein Amir Khani, Carsten D. Schultz +3

    Мақола20202 иқтибос
    ABI

  17. How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

    Wan‐Hsiu Sunny Tsai, Yü Liu, Ching‐Hua Chuan

    Мақола20212 иқтибос
    ABI

  18. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  19. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  20. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  21. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  22. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  23. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  24. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI

  25. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI