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Digitalization for Sustainable Working Environments: The Role of Job Crafting and Job Resources on Employees Engagement

Muhammad ZeshanDepartment of Marketing and Management, School of Business and Economics Westminster International University in Tashkent Tashkent UzbekistanHira KhalidSchool of Management Sciences Ghulam Ishaq Khan Institute of Engineering Sciences and Technology Topi Khyber Pakhtunkhwa PakistanShahid RasoolAzman Hashim International Business School Universiti Teknologi Malaysia Kaulu Lumpur MalaysiaPiera CentobelliDepartment of Industrial Engineering University of Naples Federico II Naples ItalyRoberto CerchioneDepartment of Engineering University of Naples Parthenope Naples ItalyMariarosaria MorelliDepartment of Engineering University of Naples Parthenope Naples Italy
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ABSTRACT With the rapid expansion of digitalization, banks are transitioning from traditional financial intermediaries to proactive agents, increasing operational efficiency and playing a critical role in improving sustainability across multiple industries. As digital tools transform work environments, they also reshape employee engagement dynamics, influencing how employees interact with their roles. This study examines the relationship between digitalization and employee engagement through the lens of the job demands‐resources (JD‐R) model and job crafting. Survey data collected from remote workers suggest that digitalization improves job resources, resulting in increased engagement. The findings reconcile the contradictory results of prior research, indicating that the relationship between digitalization and engagement is mediated by job resources and job crafting. Moreover, job crafting, facilitated by the flexibility enabled by digitalization, significantly improves employee well‐being. The study highlights how digitization enhances organizational sustainability by promoting employee well‐being and tackling social issues.

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