Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   МақолаConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.000027

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   МақолаTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001145