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7 та иш

Иш: Assessing Construct Validity in Organizational Research

  1. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

    Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

    МақолаTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 иқтибос
    ABI

  2. Typologie des Marketing-Management

    Andreas Seifert

    КитобCorporate Governance and ManagementPeter Lang D eBooks20030 иқтибос
    ABI

  3. The intangible values of live streaming and their effect on audience engagement

    Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

    МақолаDigital Marketing and Social MediaJournal of Marketing Analytics20230 иқтибос
    ABI

  4. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

    БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос
    ABI

  5. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

    Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

    БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос
    ABI

  6. Does firms’ economic performance affect social and environmental performance with the mediation of the green image?

    Mehran Ullah, Haseeb Ur Rahman, Syeda Hira Fatima +3

    МақолаEnvironmental Sustainability in BusinessSustainable Futures20250 иқтибос
    ABI

  7. Governance of Generative Artificial Intelligence

    Aznan Hasan

    МақолаEthics and Social Impacts of AIInternational Journal of Knowledge Management20250 иқтибос
    ABI