Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships

1. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   МақолаConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.001023

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   МақолаTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001145