Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: Social media influencer marketing: A systematic review, integrative framework and future research agenda

1. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   МақолаTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001145

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   МақолаDigital Marketing and Social MediaBritish Food Journal20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.002300