Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1
БобDigital Marketing and Social MediaTourism, hospitality & event management20241 иқтибос
ABI
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
МақолаConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 иқтибос
ABI

Ушбу ишга иқтибос қилган ишлар

Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence