J. Joško Brakus

1 ta ish

University of Rochester

1. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

   J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

   Maqola20093 iqtibos

   ABIABI:AkademIndex/2026.other.314203