Bernd H. Schmitt

2 ta ish

Columbia University

1. Experiential Marketing

   Bernd H. Schmitt

   Maqola19994 iqtibos

   ABIABI:AkademIndex/2026.other.398938

2. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

   J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

   Maqola20093 iqtibos

   ABIABI:AkademIndex/2026.other.314203