Roderick J. Brodie

2 ta ish

University of Auckland

1. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

   Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie

   Maqola20145 iqtibos

   ABIABI:AkademIndex/2026.other.562078

2. Customer Engagement

   Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić +1

   Maqola20113 iqtibos

   ABIABI:AkademIndex/2026.other.562082