Linda D. Hollebeek

3 ta ish

University of Auckland

1. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

   Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie

   Maqola20145 iqtibos

   ABIABI:AkademIndex/2026.other.562078

2. S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

   Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen

   Maqola20163 iqtibos

   ABIABI:AkademIndex/2026.other.507874

3. Customer Engagement

   Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić +1

   Maqola20113 iqtibos

   ABIABI:AkademIndex/2026.other.562082