Naveen Donthu

7 ta ish

Georgia State University

1. How to conduct a bibliometric analysis: An overview and guidelines

   Naveen Donthu, Satish Kumar, Debmalya Mukherjee +2

   Maqola202147 iqtibos

   ABIABI:AkademIndex/2026.other.030673

2. How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research

   Weng Marc Lim, Satish Kumar, Naveen Donthu

   MaqolaOAOchiq kirish20245 iqtibos

   ABIABI:AkademIndex/2026.other.097586

3. A bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology &amp; Marketing</i>

   Naveen Donthu, Satish Kumar, Debidutta Pattnaik +1

   Maqola20214 iqtibos

   ABIABI:AkademIndex/2026.other.030667

4. Guidelines for advancing theory and practice through bibliometric research

   Debmalya Mukherjee, Weng Marc Lim, Satish Kumar +1

   Maqola20224 iqtibos

   ABIABI:AkademIndex/2026.other.030690

5. Forty-five years of Journal of Business Research: A bibliometric analysis

   Naveen Donthu, Satish Kumar, Debidutta Pattnaik

   Maqola20194 iqtibos

   ABIABI:AkademIndex/2026.other.113964

6. Personalization in personalized marketing: Trends and ways forward

   Shobhana Chandra, Sanjeev Verma, Weng Marc Lim +2

   MaqolaOAOchiq kirish20223 iqtibos

   ABIABI:AkademIndex/2026.other.030691

7. An Examination of Selected Marketing Mix Elements and Brand Equity

   Bong-Goo Yoo, Naveen Donthu, Sungho Lee

   Maqola20002 iqtibos

   ABIABI:AkademIndex/2026.other.100585