Philipp A. Rauschnabel

5 ta ish

University of the Bundeswehr Munich

1. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

   Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

   MaqolaOAOchiq kirish202214 iqtibos

   ABIABI:AkademIndex/2026.other.004548

2. Setting the future of digital and social media marketing research: Perspectives and research propositions

   Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes +15

   MaqolaOAOchiq kirish202012 iqtibos

   ABIABI:AkademIndex/2026.other.004504

3. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

   Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +25

   MaqolaOAOchiq kirish20227 iqtibos

   ABIABI:AkademIndex/2026.other.004562

4. Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

   Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes +34

   MaqolaOAOchiq kirish20233 iqtibos

   ABIABI:AkademIndex/2026.other.038378

5. What is XR? Towards a Framework for Augmented and Virtual Reality

   Philipp A. Rauschnabel, Reto Felix, Chris Hinsch +2

   Maqola20223 iqtibos

   ABIABI:AkademIndex/2026.other.251903