Russell W. Belk

2 ta ish

York University

1. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

   Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +25

   MaqolaOAOchiq kirish20227 iqtibos

   ABIABI:AkademIndex/2026.other.004562

2. Immersive time (ImT): Conceptualizing time spent in the metaverse

   Emmanuel Mogaji, Jochen Wirtz, Russell W. Belk +1

   Maqola20234 iqtibos

   ABIABI:AkademIndex/2026.other.038374