Ian Phau

4 ta ish

Curtin University

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   MaqolaOAOchiq kirishVirtual Reality Applications and ImpactsJournal of Computer Information Systems202314 iqtibos

   ABIABI:AkademIndex/2023.article.000001

2. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   MaqolaVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20234 iqtibos

   ABIABI:AkademIndex/2023.article.000040

3. Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future

   Keng‐Boon Ooi, Alex Koohang, Eugene Cheng‐Xi Aw +15

   MaqolaOAOchiq kirish20240 iqtibos

   ABIABI:AkademIndex/2024.article.040483

4. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   MaqolaOAOchiq kirishTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 iqtibos

   ABIABI:AkademIndex/2025.article.001145