Nick Hajli

4 ta ish

Loughborough University

1. Tap here to power up! Mobile augmented reality for consumer empowerment

   Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Keng‐Boon Ooi +1

   Maqola20233 iqtibos

   ABIABI:AkademIndex/2026.other.037799

2. Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

   Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Stephanie Hui‐Wen Chuah +2

   MaqolaOAOchiq kirish20223 iqtibos

   ABIABI:AkademIndex/2026.other.246837

3. How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust

   Waqar Nadeem, Amir Hossein Amir Khani, Carsten D. Schultz +3

   Maqola20202 iqtibos

   ABIABI:AkademIndex/2026.other.452664

4. A social commerce investigation of the role of trust in a social networking site on purchase intentions

   Nick Hajli, Julian Sims, Arash H. Zadeh +1

   Maqola20162 iqtibos

   ABIABI:AkademIndex/2026.other.558138