Rana Muhammad Sohail Jafar

4 ta ish

Al Yamamah University

1. Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty

   Ahmad Samed Al‐Adwan, Husam Yaseen, Abeer F. Alkkhwaldi +3

   Maqola202515 iqtibos

   ABIABI:AkademIndex/2026.other.821252

2. Cyber Shopping Beyond Boundaries: The Metaverse Revolution in e‐Commerce and Consumer Behavior

   Rana Muhammad Sohail Jafar, Manahil Jabeen, Safdar Hussain +3

   Maqola20256 iqtibos

   ABIABI:AkademIndex/2026.other.822267

3. Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores

   Rana Muhammad Sohail Jafar, Wasim Ahmad, Yanming Sun

   Maqola20233 iqtibos

   ABIABI:AkademIndex/2026.other.038376

4. Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis

   Rana Muhammad Sohail Jafar, Yanming Sun, Ben Niu +5

   Maqola20242 iqtibos

   ABIABI:AkademIndex/2026.other.838505