Asmat‐Nizam Abdul‐Talib
1 ta ish
School of International Studies, Universiti Utara Malaysia, Bukit Kayu Hitam, Kedah, Malaysia
An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2
MaqolaConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 iqtibosABI