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68 ta ish

Ish: Social Media Advertising as a Marketing Tool

  1. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

    Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli +4

    Maqola20164 iqtibos
    ABI

  2. Social media: The new hybrid element of the promotion mix

    W. Glynn Mangold, David J. Faulds

    Maqola20093 iqtibos
    ABI

  3. The value relevance of digital marketing capabilities to firm performance

    Christian Homburg, Dominik M. Wielgos

    MaqolaOchiq kirish20223 iqtibos
    ABI

  4. Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions

    Sanjukta Pookulangara, Kristian Koesler

    Maqola20113 iqtibos
    ABI

  5. Digital Marketing Excellence

    Dave Chaffey, PR Smith

    Kitob20223 iqtibos
    ABI

  6. Relationships between social Web, IMC and overall brand equity

    Maja Šerić

    Maqola20172 iqtibos
    ABI

  7. Exploring Digital Marketing Strategies during the New Normal Era in Enhancing the Use of Digital Payment

    Gede Sri Darma, I Putu Teddy Noviana

    MaqolaOchiq kirish20202 iqtibos
    ABI

  8. On risk, convenience, and Internet shopping behavior

    Amit Bhatnagar, Sanjog Misra, Hengyi Rao

    Maqola20002 iqtibos
    ABI

  9. Social media and consumer engagement: a review and research agenda

    Victor A. Barger, James W. Peltier, Don E. Schultz

    Sharh maqola20162 iqtibos
    ABI

  10. Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

    Yoo Jung Kim, Jinyoung Han

    Maqola20142 iqtibos
    ABI

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