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Ish: Role of AI-integrated CRM in e-commerce success: examining mediating and moderating effects in select emerging Asian markets
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Jörg Henseler, Christian M. Ringle, Marko Sarstedt
MaqolaOchiq kirish201490 iqtibosABIPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
MaqolaOchiq kirish198973 iqtibosABIPLS-SEM or CB-SEM: updated guidelines on which method to use
Joe F. Hair, Lucy M. Matthews, Ryan Matthews +1
Maqola201719 iqtibosABIStatistical power analyses using G*Power 3.1: Tests for correlation and regression analyses
Franz Faul, Edgar Erdfelder, Axel Buchner +1
MaqolaOchiq kirish200919 iqtibosABIG*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences
Franz Faul, Edgar Erdfelder, Albert-Georg Lang +1
MaqolaOchiq kirish200717 iqtibosABIUnderstanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon, Peter C. Verhoef
Maqola201612 iqtibosABIEvolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch
Maqola200311 iqtibosABIA Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
Viswanath Venkatesh, Fred D. Davis
MaqolaOchiq kirish20009 iqtibosABIInformation Systems Success: The Quest for the Dependent Variable
William DeLone, Ephraim R. McLean
Maqola19927 iqtibosABI