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Ish: Evolving to a New Dominant Logic for Marketing
The Double-Layer Digital Needs Model in Marketing for Sustainable Digital Development
Sergey Barykin, С. В. Разумова, Svetlana Bozhuk +7
MaqolaOchiq kirish20250 iqtibosABITCM-AVC Model: A Systematic Literature Review on Value Co-Creation in B2B and Research Agenda
Fawad Ullah, Shen Lei, Jon K. Newton +1
Sharh maqolaOchiq kirish20250 iqtibosABI