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Ish: Creative destination, creative cultural experience, and destination brand self-congruence (DBSC)
Partial least squares structural equation modeling (PLS-SEM)
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Maqola201424 iqtibosABIPLS-SEM: Indeed a Silver Bullet
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Maqola201120 iqtibosABIThe effect of co-creation experience on outcome variable
Elaine F. Mathis, Hyelin Kim, Muzaffer Uysal +2
Maqola20163 iqtibosABI