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Ish: Marketing analytics: The bridge between customer psychology and marketing decision‐making

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Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
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Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
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Setting the future of digital and social media marketing research: Perspectives and research propositions
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice
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Digitalization and its impact on contemporary marketing strategies and practices
Tat‐Huei Cham, Jun‐Hwa Cheah, Mumtaz Ali Memon +2
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ABI
How artificial intelligence will change the future of marketing
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Maqola20195 iqtibos
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Literature reviews as independent studies: guidelines for academic practice
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A bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology & Marketing</i>
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Maqola20214 iqtibos
ABI
BIBLIOGRAPHIC COUPLING
JOHN MARTYN
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Big Data consumer analytics and the transformation of marketing
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Maqola20153 iqtibos
ABI
How to improve firm performance using big data analytics capability and business strategy alignment?
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Maqola20163 iqtibos
ABI
A strategic framework for artificial intelligence in marketing
Ming‐Hui Huang, Roland T. Rust
Maqola20203 iqtibos
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Franchising research on emerging markets: Bibliometric and content analyses
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Maqola20213 iqtibos
ABI
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
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Maqola20213 iqtibos
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Past, present, and future of customer engagement
Weng Marc Lim, Tareq Rasul, Satish Kumar +1
Maqola20213 iqtibos
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Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review
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Maqola20213 iqtibos
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Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’
Weng Marc Lim, Satish Kumar, Faizan Ali
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Evolution and trends in consumer behaviour: Insights from <i>Journal of Consumer Behaviour</i>
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The Service Revolution and the Transformation of Marketing Science
Roland T. Rust, Ming‐Hui Huang
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Marketing Analytics for Data-Rich Environments
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The Role of Big Data and Predictive Analytics in Retailing
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Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Ritu Agarwal, Michelle Dugas, Guodong Gao +1
Maqola20192 iqtibos
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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
Hyoryung Nam, P.K. Kannan
Maqola20202 iqtibos
ABI