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66 ta ish

Ish: Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

  1. Common Method Bias in PLS-SEM

    Ned Kock

    Maqola201525 iqtibos
    ABI

  2. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

    Maqola202212 iqtibos
    ABI

  3. Metaverse as a disruptive technology revolutionising tourism management and marketing

    Dimitrios Buhalis, Daniel Leung, Michael S. Lin

    Maqola20237 iqtibos
    ABI

  4. Metaverse in marketing and logistics: the state of the art and the path forward

    Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +12

    Maqola20236 iqtibos
    ABI

  5. How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

    Marko Sarstedt, Joseph F. Hair, Jun‐Hwa Cheah +2

    Maqola20195 iqtibos
    ABI

  6. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

    Kevin Giang Barrera, Denish Shah

    Maqola20223 iqtibos
    ABI

  7. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

    J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

    Maqola20093 iqtibos
    ABI

  8. So you want to publish in a premier journal? An illustrative guide on how to develop and write a quantitative research paper for premier journals

    Weng Marc Lim, Kian Yeik Koay

    Maqola20243 iqtibos
    ABI

  9. The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

    Sun Joo Ahn, Jooyoung Kim, Jaemin Kim

    Maqola20222 iqtibos
    ABI

  10. Self-congruity theory in consumer behavior: A little history

    M. Joseph Sirgy

    Maqola20182 iqtibos
    ABI

  11. E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

    Ibrahim Al Nawas, Shadi Altarifi, Nabil Ghantous

    Maqola20212 iqtibos
    ABI

  12. Mass prestige, brand happiness and brand evangelism among consumers

    Mahnaz Mansoor, Justin Paul

    Maqola20222 iqtibos
    ABI

  13. Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism

    Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain +2

    Maqola20222 iqtibos
    ABI

  14. Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

    Apiradee Wongkitrungrueng, Lokweetpun Suprawan

    Maqola20232 iqtibos
    ABI

  15. The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

    Yeonseo Park, Eunju Ko, Boram Do

    Maqola20232 iqtibos
    ABI

  16. Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

    Zohra Ghali, Raouf Ahmad Rather, Imran Khan

    Maqola20232 iqtibos
    ABI

  17. Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

    Tri-Quan Dang, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    Maqola20242 iqtibos
    ABI

  18. RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach

    Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra

    Maqola20242 iqtibos
    ABI

  19. Sarlavhasiz

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    ABI

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    ABI

  21. Sarlavhasiz

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    ABI

  22. Sarlavhasiz

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    ABI

  23. Sarlavhasiz

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    ABI

  24. Sarlavhasiz

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    ABI

  25. Sarlavhasiz

    Boshqa1 iqtibos
    ABI