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Ish: A moderated mediation model of perceived social sustainability on brand evangelism
When to use and how to report the results of PLS-SEM
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Marko Sarstedt, Joseph F. Hair, Jun‐Hwa Cheah +2
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Paul C. Stern, Thomas Dietz, Linda Kalof
Maqola19932 iqtibosABIBrand authenticity: model development and empirical testing
Mike Schallehn, Christoph Burmann, Nicola Riley
Maqola20142 iqtibosABI