Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   MaqolaVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990