Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   MaqolaConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000027

2. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.chapter.000132

3. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

   Boon Liat Cheng, Tat‐Huei Cham, Zijie Gao +3

   MaqolaConsumer Attitudes and Food LabelingInternational Journal of Pharmaceutical and Healthcare Marketing20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.001408