Ushbu ishga iqtibos qilgan ishlar

8 ta ish

Ish: Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

1. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

   Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

   MaqolaDigital Marketing and Social MediaJournal of Business Research20234 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000075

2. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

   Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

   BobAugmented Reality ApplicationsStudies in computational intelligence20233 iqtibos

   ABIABI:AkademIndex/openalex/2023.chapter.000037

3. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   MaqolaConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000027

4. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

   Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

   MaqolaTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000093

5. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   MaqolaDigital Marketing and Social MediaJournal of Marketing Analytics20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000452

6. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

   Poh Kiong Tee, Tat‐Huei Cham, Eugene Cheng‐Xi Aw +2

   MaqolaOnline Learning and AnalyticsInternational Journal of Educational Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000721

7. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

   Muhammad Rafiq, Tat‐Huei Cham, Siti Hamisah Tapsir +2

   MaqolaEnvironmental Sustainability in BusinessJournal of Global Responsibility20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.000154

8. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   MaqolaTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001145