Ushbu ishga iqtibos qilgan ishlar

5 ta ish

Ish: Brand image as the competitive edge for hospitals in medical tourism

1. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   MaqolaMisinformation and Its ImpactsJournal of Computer Information Systems20234 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000414

2. Virtual reality in tourism: adoption scepticism and resistance

   Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

   MaqolaVirtual Reality Applications and ImpactsTourism Review20232 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000078

3. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   BobDigital Marketing and Social MediaTourism, hospitality & event management20241 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000106

4. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

   Poh Kiong Tee, Tat‐Huei Cham, Eugene Cheng‐Xi Aw +2

   MaqolaOnline Learning and AnalyticsInternational Journal of Educational Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000721

5. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

   Boon Liat Cheng, Tat‐Huei Cham, Zijie Gao +3

   MaqolaConsumer Attitudes and Food LabelingInternational Journal of Pharmaceutical and Healthcare Marketing20240 iqtibos

   ABIABI:AkademIndex/openalex/2024.article.001408