Ushbu ishga iqtibos qilgan ishlar

4 ta ish

Ish: Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   BobDigital Marketing and Social MediaTourism, hospitality & event management20241 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Determining involvement HRM practices and benevolent HRM attributions role in improving employees engagement and reducing stress in sales-centric organisations

   Umer Zaman, Muddasar Ghani Khwaja, Athar Hameed

   MaqolaJob Satisfaction and Organizational BehaviorInternational Journal of Knowledge and Learning20220 iqtibos

   ABIABI:AkademIndex/openalex/2022.article.002559

3. The role of big data analytics and organizational agility in improving organizational performance of business processing organizations

   Jamshid Ali Turi, Muddasar Ghani Khwaja, Fareena Tariq +1

   MaqolaBig Data and Business IntelligenceBusiness Process Management Journal20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000157

4. Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality

   Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi +1

   MaqolaDigital Marketing and Social MediaJournal of Contemporary Marketing Science20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.014572