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7 ta ish

Ish: Understanding Customer Experience Throughout the Customer Journey

  1. Digital marketing strategies for sustainable medical tourism development: a framework for emerging destinations

    Khaydarova Dilora Ikhtiyorovna, Ibragimov Nutfillo Salimovich

    MaqolaGlobal Healthcare and Medical TourismFrontiers in Communication20261 iqtibos
    ABI

  2. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

    Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

    MaqolaConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 iqtibos
    ABI

  3. WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES

    Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola

    MaqolaConsumer Retail Behavior StudiesInnovation Science and Technology20250 iqtibos
    ABI

  4. Is quality of service along with stakeholder interdependencies imperative for the socially sustainable digital startups?

    Javaria Umbreen, Shahbaz Abbas, Yasir Ahmad +2

    MaqolaService and Product InnovationInternational Journal of Quality & Reliability Management20250 iqtibos
    ABI

  5. Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

    Latha Arumugham, Mohanamani Palanisamy, Maria Tresita Paul V. +1

    MaqolaManagement and Marketing EducationApplied AI Letters20260 iqtibos
    ABI

  6. Role of AI-integrated CRM in e-commerce success: examining mediating and moderating effects in select emerging Asian markets

    Mrinal Kanti Das, Soumya Mukherjee, Prabha Kiran +1

    MaqolaTechnology Adoption and User BehaviourJournal of Modelling in Management20260 iqtibos
    ABI

  7. Exploring the Impact of <scp>AI</scp> ‐Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector

    Muhammad Umair Wattoo, Guoyong Ma, Irtaza Nawaz +3

    MaqolaAI in Service InteractionsKnowledge and Process Management20260 iqtibos
    ABI