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1. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

   Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

   MaqolaConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.001492