Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   BobDigital Marketing and Social MediaTourism, hospitality & event management20241 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

   Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1

   MaqolaDigital Marketing and Social MediaTourism Planning & Development20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001662